Will Facebook Credits Work as a Real-World Currency?
Millions of Facebook users use Facebook Credits to pay for virtual goods inside games like CityVille and FarmVille. It seems that the logical next step is to use Facebook Credits to purchase digital...
View ArticleCustomer Service Needs Brand Training Too
Customer service is fast becoming “social.” As it does, customer care agents increasingly find themselves in a combination of support and brand. As you create your social media program, take care to...
View ArticleWhy You Should Stop Complaining About Facebook
The Internet has been exploding over the last few days as Facebook announced (and already made in some cases) a ton of changes, most notably to profile pages. Most of what I’ve been hearing is...
View ArticleFacebook Partners Up to Help Small Businesses, Offering Up to $10 Million in...
Facebook may be in the news and on everyone’s mind because of the new Facebook Timeline, but here’s a new reason to be talking about the company. Today (September 26), Facebook, the National Federation...
View ArticleTwitter: Is It All About Timing? [Infographic]
Yes, it feels good to talk about Twitter after spending a full week discussing Facebook’s major announcement. And why not, a little bit of Google+ too. By the way, I was just reading today’s post from...
View ArticleFacebook Kills Rumor, Announces ‘Facebook Will Always Be Free’
Perhaps you saw a friend post a message over the weekend that Facebook is planning to charge for “gold,” “silver” and “bronze” membership services. This rumor became so widespread, Facebook was forced...
View ArticleSteve Jobs: 10 Lessons in Leadership
Just like there will never be another Socrates, Wayne Gretzky, Winston Churchill, or Gandhi, there will never be another Steve Jobs. While we can never become Steve Jobs, nor should we strive to be...
View ArticleFive Post-Holiday Social Media Must-Dos!
As I write this column, figures for online sales for the 2011 holiday season are starting to pour in. If the surveys and forecasts are correct, it looks like retailers will have a strong year. In fact,...
View Article11 Ways to Leverage the Power of Social Media for the 2011 Holiday Season
You can never be too prepared for the holiday season and one of the great benefits about social media is that it allows consumers as well as brands to react in real time to changes. Therefore, with the...
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